12-week online founder accelerator
Stop guessing. Start building a business customers will pay for.
You may already have an idea, a few customers or an early business, but still be unsure who to target, what to charge or how to generate consistent sales.
LaunchPath Labs is a 12-week online programme that helps you test demand, strengthen your offer, speak to customers and build a clearer path towards revenue.
Building Entrepreneurs. Creating Jobs. Strengthening Communities.
- Programme feature
- OK12 weeks
- Programme feature
- OKNational online delivery
- Programme feature
- OK30-40 founders in the pilot cohort
- Programme feature
- OK4-6 hours each week of founder execution
- Programme feature
- OK30, 60 and 90-day follow-up
Starting a business can feel busy without feeling like progress.
You may be working hard, posting online, speaking to friends and improving your product, but still not know whether customers will pay for it.
The problem may be your target customer, your offer, your pricing or how you are approaching sales. Without a structured way to test these areas, it is easy to stay active without moving the business forward.
LaunchPath Labs helps you work through these questions by taking action in the market.
Test whether the problem is real
Build an offer people understand
Work out what to charge
Start better sales conversations
Build a pipeline you can act on
How can LaunchPath Labs help you?
Choose the path that matches why you are here today.
Founder pathway
I am building a business
Use the 12-week programme to test demand, strengthen your offer, understand pricing, start better sales conversations and build a practical next step.
Sponsor pathway
I want to support entrepreneurs
Fund founder bursaries, support a cohort, contribute mentors or help founders access markets through a measured enterprise-development model.
Programme journey
Five practical stages from starting point to next 90-day plan.
You will move through five practical stages, from understanding your starting point to testing your business in the market and building your next 90-day plan.
01
Week 0
Stage 1: Understand where you are starting
- Review your current business or idea
- Set your baseline
- Confirm your commitment
- Identify the assumptions you need to test
02
Weeks 1-4
Stage 2: Speak to the right customers
- Define who you believe your customer is
- Conduct customer interviews
- Test whether the problem is important
- Change your assumptions where necessary
03
Weeks 5-8
Stage 3: Build and test your offer
- Clarify what you are selling
- Build a simple offer
- Test your pricing
- Understand the basic numbers behind the business
- Gather customer feedback
04
Weeks 9-12
Stage 4: Take the business to market
- Identify realistic prospects
- Conduct direct outreach
- Start sales conversations
- Build an active pipeline
- Prepare your next 90 days
05
30, 60 and 90-day follow-up
Stage 5: Keep moving after the programme
- Review progress
- Track customers, sales and pipeline
- Identify where additional support is needed
- Adjust the 90-day plan
What a normal week looks like
Each week is designed to move you from learning into action. You will not only attend sessions. You will complete practical work in your business and bring back evidence of what happened.
1
Attend a live working session
2
Complete a practical task in your business
3
Speak to customers or prospective customers
4
Meet with your accountability group
5
Submit evidence of what you completed
6
Receive feedback on what to focus on next
What you will have built by the end
The programme is designed around practical outputs founders can keep using after the cohort ends.
A clearer target customer
Evidence from real customer conversations
A stronger offer
Pricing you have tested
A qualified prospect list
A practical outreach approach
An active sales pipeline
A clearer view of the business numbers
A 90-day execution plan
The exact outcome will depend on your starting point, the work you complete and what the market tells you.
Founder pricing
Founding Cohort Programme Fee
R12,000
Launch/founding cohort price
- 12-week online programme delivery
- Week 0 onboarding and baseline
- Live working sessions
- Accountability pod structure
- Founder tasks and evidence submissions
- Templates and practical tools
- Facilitator feedback
- 30, 60 and 90-day follow-up
Once-off: R12,000
Instalments: 3 monthly payments of R4,000
There is no fee to submit an application.
Access pathway
Sponsored Bursary Places
Sponsored bursary places are intended to reduce the cost barrier for selected founders where a programme partner funds the founder's tuition.
| Programme fee | R12,000 |
|---|---|
| Sponsor-funded bursary | R12,000 |
| Founder tuition payable | R0 |
| Admin commitment fee | R1,000 |
Applications are free. The R1,000 fee is only payable by successful bursary recipients after they have been selected and accepted their place.
Sponsored bursary places are subject to confirmation by programme partners.
Why this matters to sponsors
Sponsors can help founders access structured execution support before expecting them to create jobs, enter supply chains or attract capital.
Questions founders and partners ask.
The Founding Cohort Fee is R12,000. This is the launch price for the first LaunchPath Labs founder cohort.
Ready to move from activity to evidence?
LaunchPath Labs provides founder education, structured execution support and general business tools. Participation does not guarantee revenue, funding, customers, procurement, investment, job creation or business success.