For Founders
Build a clearer business through customer action, not guesswork.
LaunchPath Labs is for founders who are ready to speak to customers, test an offer, understand pricing, try sales outreach and learn from what the market actually says.
What you will have built by the end
You will leave with practical assets and clearer decisions you can keep using after the cohort.
Evidence from real customer conversations
A stronger offer
Pricing you have tested
A qualified prospect list
A practical outreach approach
An active sales pipeline
A clearer view of the business numbers
A 90-day execution plan
The exact outcome will depend on your starting point, the work you complete and what the market tells you.
You will spend more time working on your business than sitting in sessions.
The programme includes live sessions and feedback, but the real work happens when you speak to customers, test your offer, reach out to prospects and submit evidence of what happened.
Commit 4-6 hours each week
Speak to customers or prospective customers
Test pricing and offers
Conduct direct sales outreach
Submit weekly evidence
Change direction when evidence contradicts assumptions
What a normal week looks like
Each week is designed to move you from learning into action. You will not only attend sessions. You will complete practical work in your business and bring back evidence of what happened.
1
Attend a live working session
2
Complete a practical task in your business
3
Speak to customers or prospective customers
4
Meet with your accountability group
5
Submit evidence of what you completed
6
Receive feedback on what to focus on next
Who should apply
Have an idea, informal business, early operation or early revenue
Have realistic access to prospective customers
Are prepared to conduct customer interviews
Are willing to test pricing and offers
Can participate online using a smartphone or computer
Who should wait
Only want a certificate
Only want an investor introduction
Are looking for passive training
Refuse to engage customers
Cannot commit to weekly execution
Expect guaranteed funding, procurement or revenue
Founder pricing
Founding Cohort Programme Fee
R12,000
Launch/founding cohort price
- 12-week online programme delivery
- Week 0 onboarding and baseline
- Live working sessions
- Accountability pod structure
- Founder tasks and evidence submissions
- Templates and practical tools
- Facilitator feedback
- 30, 60 and 90-day follow-up
Once-off: R12,000
Instalments: 3 monthly payments of R4,000
There is no fee to submit an application.
Access pathway
Sponsored Bursary Places
Sponsored bursary places are intended to reduce the cost barrier for selected founders where a programme partner funds the founder's tuition.
| Programme fee | R12,000 |
|---|---|
| Sponsor-funded bursary | R12,000 |
| Founder tuition payable | R0 |
| Admin commitment fee | R1,000 |
Applications are free. The R1,000 fee is only payable by successful bursary recipients after they have been selected and accepted their place.
Sponsored bursary places are subject to confirmation by programme partners.
Optional sponsor-funded award
Founder Prize Opportunity
LaunchPath Labs may include a founder prize if confirmed by a sponsor. The prize would recognise practical progress, market evidence and disciplined execution during the programme.
The founder prize is not yet confirmed and no prize amount is guaranteed.
Prize assessment would consider
Evidence of customer engagement
Clarity of the offer
Quality of pricing and sales tests
Pipeline movement
Learning and adaptation
Strength of the next 90-day plan
Application process
- 1Submit application
- 2Application review
- 3Shortlisted founder conversation
- 4Selection and onboarding
- 5Week 0 baseline
- 6Programme start
What the programme cannot guarantee
No guaranteed revenue
No guaranteed funding
No guaranteed customers
No guaranteed procurement
No guaranteed investment
No guaranteed job creation
No guaranteed business success
Founder FAQ
The Founding Cohort Fee is R12,000. This is the launch price for the first LaunchPath Labs founder cohort.