Programme overview
The programme is practical by design. Founders work through customer discovery, offer testing, pricing, sales outreach, pipeline development and the next 90 days.
Evidence from real customer conversations
A stronger offer
Pricing you have tested
A qualified prospect list
A practical outreach approach
An active sales pipeline
A clearer view of the business numbers
A 90-day execution plan
Who the programme is for
Have an idea, informal business, early operation or early revenue
Can commit 4-6 hours each week
Have access to prospective customers
Will conduct interviews, pricing tests and outreach
Will submit weekly evidence
Can participate online by smartphone or computer
Who it is not for
Only want a certificate
Only want an investor introduction
Are looking for passive training
Refuse to engage customers
Cannot commit to weekly execution
Expect guaranteed funding, procurement or revenue
Programme stages
The public structure is high-level. The detailed weekly curriculum, assignments, rubrics, templates and scoring system remain part of the private programme delivery model.
01
Week 0
Stage 1: Understand where you are starting
- Review your current business or idea
- Set your baseline
- Confirm your commitment
- Identify the assumptions you need to test
02
Weeks 1-4
Stage 2: Speak to the right customers
- Define who you believe your customer is
- Conduct customer interviews
- Test whether the problem is important
- Change your assumptions where necessary
03
Weeks 5-8
Stage 3: Build and test your offer
- Clarify what you are selling
- Build a simple offer
- Test your pricing
- Understand the basic numbers behind the business
- Gather customer feedback
04
Weeks 9-12
Stage 4: Take the business to market
- Identify realistic prospects
- Conduct direct outreach
- Start sales conversations
- Build an active pipeline
- Prepare your next 90 days
05
30, 60 and 90-day follow-up
Stage 5: Keep moving after the programme
- Review progress
- Track customers, sales and pipeline
- Identify where additional support is needed
- Adjust the 90-day plan
What a normal week looks like
Each week is designed to move you from learning into action. You will not only attend sessions. You will complete practical work in your business and bring back evidence of what happened.
1
Attend a live working session
2
Complete a practical task in your business
3
Speak to customers or prospective customers
4
Meet with your accountability group
5
Submit evidence of what you completed
6
Receive feedback on what to focus on next
What do we mean by commercial evidence?
Commercial evidence is proof from the market that helps you make better decisions. It does not only mean revenue. It can include signals that your customer, problem, offer, pricing or sales approach is becoming clearer.
Customer interview findings
Feedback on your offer
Pricing conversations
Qualified prospects
Sales meetings
Proposals
Pilots
Letters of intent
Purchase orders
An active sales pipeline
Revenue, where achieved
Founder pricing
Founding Cohort Programme Fee
R12,000
Launch/founding cohort price
- 12-week online programme delivery
- Week 0 onboarding and baseline
- Live working sessions
- Accountability pod structure
- Founder tasks and evidence submissions
- Templates and practical tools
- Facilitator feedback
- 30, 60 and 90-day follow-up
Once-off: R12,000
Instalments: 3 monthly payments of R4,000
There is no fee to submit an application.
Access pathway
Sponsored Bursary Places
Sponsored bursary places are intended to reduce the cost barrier for selected founders where a programme partner funds the founder's tuition.
| Programme fee | R12,000 |
|---|---|
| Sponsor-funded bursary | R12,000 |
| Founder tuition payable | R0 |
| Admin commitment fee | R1,000 |
Applications are free. The R1,000 fee is only payable by successful bursary recipients after they have been selected and accepted their place.
Sponsored bursary places are subject to confirmation by programme partners.
Optional sponsor-funded award
Founder Prize Opportunity
LaunchPath Labs may include a founder prize if confirmed by a sponsor. The prize would recognise practical progress, market evidence and disciplined execution during the programme.
The founder prize is not yet confirmed and no prize amount is guaranteed.
Prize assessment would consider
Evidence of customer engagement
Clarity of the offer
Quality of pricing and sales tests
Pipeline movement
Learning and adaptation
Strength of the next 90-day plan
Minimum graduation requirements
Completion is based on participation and evidence, not passive attendance alone.
Attendance threshold
Assessment score threshold
Weekly evidence submissions
Commercial evidence presentation
90-day execution plan
What LaunchPath does not promise
The programme focuses on disciplined progress rather than guaranteed outcomes.
Ready to apply or support a cohort?
Founders can apply without paying an application fee. Sponsors can support bursaries, founder prizes, mentors or market access.